About
I design digital products that are simple, scalable, and genuinely helpful.
With 10+ years in SaaS, hospitality, and tech, I lead with hands-on thinking, from UX strategy to UI details.
Currently at Limehome, shaping guest apps, internal tools, and design systems.
I'm driven by systems thinking, brand consistency, and making good ideas usable.
Software Skills
Design & Prototyping
Figma – Design, Prototyping, Slides, Sites, Framer, Spline
Project Management Tools
Jira, Confluence, Trello, Asana
UX Research & Testing
Maze, Optimal Workshops , Hotjar
Collaboration
Miro, FigJam, Overflow
Visual & Graphic Design
Adobe Illustrator (Ai), Adobe Photoshop (Ps), Canva
Experience
Limehome GmbH · May 2021 - Present Munich, Germany
Lead Digital Product Designer · Remote
Led UX/UI for Limehome Guest Hub & internal tools.
Introduced component-based system (SparkUI) to speed up design/dev handoff.
European Computer Telecoms AG · Feb - Apr 2021 · Munich, Germany
Senior UI/UX Designer · On-site
Airbit Ltd · July 2018 - Jan 2021
LA, California. USA
Senior UI/UX Designer · Remote
STG Telematics · Apr 2017 - July 2018
Tangier, Morocco
Head of Design · On-site
AjiNsafro · Sep 2015 - Apr 2017
Tangier, Morocco
Digital & UI Designer · On-site
Certifications
UXCEL
UX Design Leadership , Design Accessibility, UX Research, AI in UX/UI Design, Product Discovery, Design Thinking, Design Psychology.
Interaction Design Foundation
User Research – Methods and Best Practices, Become a UX Designer from Scratch, Design Thinking: The Beginner’s Guide.
Chartered Institute for IT | BCS
BCS Foundation certificate in UX Design.
Education
University Abdelmalek Essaadi · Martil , Morocco
Bachelor in Cinematography and Audiovisual Studies
Bachelor’s degree in Graphic Design
California State University of Los Angles
Got a project
in mind?
